Services & Solutions
Planning & consultancy
I dive deep into your challenges and needs to craft content and communication strategies that deliver results, prioritizing quality and consistency in every project. I blend rigorous research with creative execution to build authentic connections between brands and their audiences. Through targeted interviews and data analysis, I identify key buyer personas, shape compelling editorial voices, and develop content frameworks designed for engagement. Every piece serves a strategic purpose - driving visibility, trust and conversion through words that resonate.
Content Marketing & Branded Content
I create and coordinate strategic content for Inbound, ABM, Thought Leadership and Branded Content, transforming ideas into engaging and effective narratives. I develop everything from websites, blogs and sponsored content to e-books, infographics, case studies, white papers, newsletters, webinars, videos, web series, podcasts, social media and offline media. With advanced writing and SEO techniques, I ensure impactful, relevant and measurable content.
In-Depth Research and Interviews
I conduct detailed investigations on projects ranging from international due diligence to cultural immersions and specific data collection for business intelligence or to capture trends, characteristics, and peculiarities of certain audiences. I interview with empathy, curiosity, and respect for the source, generating and analyzing insights that contribute to business strategy and guide communication, marketing, and training actions.
Business Books and Multimedia Ghostwriting
I create compelling narratives that tell the story of companies and people, whether in corporate history/memory books, biographies or multiplatform content projects. As an author or ghostwriter , I also write positioning articles for executives and other personalities in the press and on LinkedIn, echoing their voices, experiences and worldviews with a sensitive eye and advisory capacity.
Public Relations and Press Office
I build, strengthen and protect the corporate image, transforming communication into a strategic growth tool. I develop narratives that increase your visibility in the media and manage your company's reputation, connecting it with the right audiences with credibility and relevance. I work on creating press releases, suggesting topics, building relationships with journalists, organizing press conferences, preparing interviews and supporting the design and execution of events.
Hello, I'm Renata D'Elia !
Journalist | Consultant | Writer | Head of Content and Communications
With over 20 years of experience, I have contributed to publications such as Folha de S. Paulo, Valor Econômico, piauí magazine, TAB UOL, Globosat Gente, Rolling Stone, and ifeng.com (China), among others. I also participated in the coverage of the 2014 World Cup and the 2016 Rio Olympics.
As Head of Content and Communications and Editor-in-Chief, I have experience in both B2B and B2C marketing, and I have worked as a researcher for agencies in Brazil, the USA, Europe, and Asia.
As a consultant, I develop PR and content strategies, coordinate operations, and offer customized, cross-platform solutions for companies.
I am the co-author of the book-report Os Dentes da Memória and have written scripts and business books, also working as a ghostwriter for executives.
Click here to view my bilingual portfolio (Portuguese/English)!
Here are some of the clients I've collaborated with and the brands I've helped position
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